Creative Marketing & Visual

Storytelling for Modern Beauty Brands

About me

Beauty isn’t just seen-it’s felt.

I create stories that live beyond the screen.

I grew up in Bolivia, where my earliest memory of beauty was a bold red lipstick my mother bought me at six years old. I was drawn not just to the color, but the confidence it created. That moment sparked a lifelong fascination with beauty as expression, emotion, and identity.

I don’t just market beauty-

I translate emotion into visuals,

and strategy into stories people remember

As my interest evolved, I became drawn to the artistry and strategy behind modern beauty brands - from product storytelling to campaign concepts that connect emotionally and visually with today’s consumers.

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