Campaign Overview

STRENGHTS

World’s largest beauty company,   global presence.

Diverse portfolio: luxury, mass, dermocosmetics.

Heavy R&D investment, strong innovation pipeline.

Distribution across 150+ countries.

OPPORTUNITIES

Premium pricing may alienate   price-sensitive customers.

Slower agility due to large corporate structure.

Relies on acquisitions to capture new trends.

Less connected to grassroots/indie brand culture.

WEAKNESSES

Growth in clean beauty &   sustainability.

Expansion in AI/AR beauty tech.

Men’s grooming & skincare growth.

Emerging market expansion (Africa, SE Asia).

THREATS

Competition from indie disruptors   (Fenty, Rare Beauty).

Regulatory scrutiny on ingredients & packaging.

Luxury sales affected by economic downturn.

Intense global competition.